Green Marketing & Innovation
- Abschluss MBA
- Dauer 12 or 18 month
- Art Fernstudium
Our MBA in Green Marketing & Innovation merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change.
This program is designed for business and MarComms professionals ready to pioneer the transition to truly green and holistic brand building. Dive into the core elements of green marketing as you learn to master market-driven innovations and deliver sustainable brand strategies. Throughout this program, you’ll develop the expertise and skills to guide consumer behavior towards environmentally-friendly practices, enhancing your organization's marketing impact. Our project-based curriculum offers hands-on experience, readying you to build sustainable brands and establish new benchmarks in responsible and sustainable business practices.
Program Highlights
- Innovation and Marketing: Specialize in the unique intersection of innovation, marketing, and sustainability, preparing for leadership in green brand building.
- Green Marketing Application: Apply green marketing strategies in real-world scenarios, understanding their impact and effectiveness.
- Sustainable Business Innovation: Learn how to steer innovative processes and strategies that emphasize sustainability and market impact.
- Market-Driven Sustainable Strategies: Develop market-based strategies that drive sustainable innovations and brand transformations.
- Engaging in Practical, Real-World Projects: Grow a versatile skillset by tackling projects based on real-world scenarios, collaborating closely with industry mentors and partners.
What to Expect
- Interdisciplinary Approach: Gain a holistic understanding of the intersection between marketing, innovation, and sustainability.
- Industry Relevance: Work with leading research institutions and companies on applied research projects, and learn how to leverage marketing to lead sustainability initiatives.
- Personalized Learning Journey: Tailor your education through specialized tracks and extracurricular activities that align with your career goals, values, and personal mission.
- No Exams, Challenge-Based Learning: Engage in practical projects that teach you how to apply research across fields, and develop solutions to complex issues through hands-on, real-world experiences.
- Career Opportunities: Be well-prepared for roles such as Green Marketing Manager, Sustainable Brand Strategist, Innovation Director, and more.
Tailored to Your Aspirations
By joining our program, you will access cutting-edge resources, a network of leading industry experts and research institutions, and a support system that extends beyond graduation. Explore the different areas of specialization and discover the program that aligns with your vision for a sustainable future.
